中国文化国际传播研究院
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中国电影国际影响力全球问卷数据调研及“银皮书”出版与发布
发布时间: 2013-11-15  

           中国电影国际影响力全球问卷数据调研,是由我院根据中国电影的海外传播状况设计的,面向全球海外人士的数据调研,目的是调查、收集、研究中国电影的国际传播影响力,最终以电影为载体,研究中国文化国际传播的有效性。该调研已在2011-2013年连续进行三届,问卷涉及107个国家,43种母语的人群,得到近120万个参考数据。成果连续三年连载于核心期刊《现代传播》年度12期,填补了中国电影国际影响力量化评估的空白,并持续产生积极影响。在调研数据的基础上,每年出版一部《银皮书:中国电影国际传播研究年度报告》,《银皮书》撰稿人集结了国内顶级电影专家,他们在调研数据的基础上系统地梳理、提炼出中国电影国际传播的问题和对策。每年都有海内外三十多家主流媒体对调研成果进行大篇幅报道。

 
The Global Questionnaire of International Influence of Chinese Film is designed by AICCC according to the overseas communication situation of Chinese film. It faces the global overseas persons and aims at investigating, gathering and studying international communication of Chinese culture via film. AICCC had held three investigations from 2011 to 2013. The questionnaires encompassed 107 countries and people of 43 mother tongues, and got 1.2 million reference data. The research findings were serialized at issue 1 and issue 2 of core journal “Modern Communication” for three years. The research findings fill the gap in qualitative evaluation of international influence of Chinese film and have a continuous positive impact. On the basis of survey data, AICCC publish a “Silver Book: Annual Research Report of International Communication of Chinese Film”. The Contributors of “Silver Book” are top film study experts in China. On the basis of survey data, they systematically analyzed the questions and strategies of international communication of Chinese film. More than 30 Chinese and foreign mainstream media widely reported the research fruits every year.


中国文化国际传播研究院
中国国际文化传播研究院

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