中国电影国际影响力全球问卷数据调研及“银皮书”出版与发布 Publication and Release of the Global Questionnaire of International Influence of Chinese Films and the “Silver Paper”
发布时间： 2013-11-15  

　　中国电影国际影响力全球问卷数据调研，是由我院根据中国电影的海外传播状况设计的、面向全球的数据调研，目的是调查、收集、研究中国电影的国际传播影响力，最终以电影为载体，研究中国文化国际传播的有效性。该调研自2011年已连续进行多届，问卷涉及百余个国家，上百种母语的人群，得到几百万个参考数据。成果连续多年连载于核心期刊《现代传播》年度1、2期，填补了中国电影国际影响力量化评估的空白，并持续产生积极影响。国家新闻出版广电总局评价“具有重要行业参 考和学术研究价值”。

　　每年出版一部《银皮书：中国电影国际传播研究年度报告》,在全球调研数据的基础上系统地梳理、提炼出中国电影国际传播的问题和对策。中央电视台《好莱坞报道》等海内外多家主流媒体对调研成果进行大篇幅报道。经由美国俄亥俄大学推荐，美国21世纪桥出版公司（Bridge 21 publications，LLC）于2015年—2016年出版本书的英文版。

The Global Questionnaire of International Influence of Chinese Films and related research are designed by AICCC based on the dissemination of Chinese films overseas. The statistical research conducted around the globe aims to investigate, collect and analyze the international dissemination and influence of Chinese films as a means to study the efficacy of international communication of Chinese culture in the medium of films. The research has been hosted for several rounds since 2011, with questionnaires distributed to over 100 countries and people of over 100 native languages, deriving millions of pieces of reference data. The research findings have for years been published on Vol. 1 and Vol. 2 of the core journal of Modern Communication as the findings fill in the gap of quantitative assessment of international influence of Chinese films and continue to exert positive impact. and evaluated by SARFT as "of high value for industrial reference and academic research".

The annual publication of the Silver Paper: Annual Report on Research of International Dissemination of Chinese Films based on the research data offers analyses and highlights of issues and strategies of international influence of Chinese films concluded in a systematic approach over the data by top film experts in China. Every year, the research findings are widely reported by over 30 mainstream media in China and overseas. By recommendation of Ohio University, Bridge 21 Publications, LLC (USA) is now the publisher of the publication’ s English version for year 2015 and 2016.